On The Fence? Here are 11 video facts that should sway you:
People prefer watching video to reading text (according to Forrester Research, 20% of visitors will read the majority of text on a website, but 80% will watch the same content in the form of a video).
Video marketing can is less expensive than most print advertising and traditional advertising.
Video marketing makes a website 6 times more likely to convert a visitor into one of your paying customers (Forrester Research).
Did you know that YouTube (not Bing or Yahoo) is the #2 search engine? And it is growing in size daily.
Videos can be tracked and measured, so you know if they are being seen – including other important facts. You can use video to actually help measure your marketing campaign.
Videos are great for local marketing. They can be targeted to specific geographic areas through Search Engine Optimization (SEO). Most businesses are local and would like to be found for searches using terms like “Long Island” “Nassau County” “Suffolk County” “Hauppauge”, etc. Plus, your keyword e.g. “video production company.”
Video marketing is growing exponentially. 90% of the online population will watch video regularly by the year 2017. Every minute, 72 hours of video are uploaded to YouTube. (Forrester Research)
Video provides a deeper emotional connection between presenter and viewer. You can speak directly to your audience.
Video is social media friendly and perfect for sharing on Facebook, Twitter and other social media sites. Videos can go viral!
Video is fun. Video is memorable. Fun and memorable go a long way when you want to stand out from the pack online.
Videos are more likely to increase in importance as mobile devices continue to replace traditional desktops. In the 3rd quarter of 2011, tablet users spent 30% more time watching video per internet session than desktop computer users. (Source: Ooyala). The mobile video audience has gained 15 million viewers in the last two years, a 77% increase via Business Insider.